特斯拉已推出最新的市场扩张计划,申请进入泰国。值得注意的是,特斯拉不仅计划销售电动汽车,还计划销售电池和太阳能产品。
距特斯拉上次扩展全新市场已有一段时间。该公司多年来一直努力进入印度市场,但本月初这一计划已被搁置。
特斯拉似乎已经将注意力转向了泰国。根据社交媒体上流传的一份新文件,特斯拉已经提交了在泰国销售其产品的注册申请。
虽然特斯拉还没有正式进入泰国,但在泰国已经有了不少特斯拉汽车。它们都是由车主私人进口的--这也是特斯拉在考虑进入一个新市场时考察的一个因素。如果很多人愿意花大力气进口车辆,那么其车辆在该国就很有可能有市场。早在2020年,泰国警方甚至购买了一队特斯拉Model 3汽车用于警察巡逻,如上图所示。
泰国汽车市场比大多数人想象的更重要;去年泰国市场的汽车销量超过75万辆,预计今年将增加到80万至90万辆。然而,这些车辆中的大多数与特斯拉车辆的价格范围不同。
泰国将是特斯拉正式销售其汽车的第一个东南亚国家。特斯拉的地图仍然没有显示任何计划中的服务中心或超级充电站,而这些通常是该公司进入新市场的第一个迹象。
令人注意的是,特斯拉还在泰国注册了销售其太阳能和电池产品,这些产品大部分都仅限于美国。
原文:
Tesla Is Preparing to Enter Thailand Market With Its EVs, Batteries, and Solar
Tesla has filed to enter Thailand as its latest market expansion. Interestingly, it plans to sell not only its electric vehicles but also its batteries and solar products.
It has been a little while since Tesla has expanded into a brand new market. The company was trying hard to enter the Indian market for years, but the effort was put on hold earlier this month.
It looks like Tesla has now turned its attention to Thailand. Tesla has filed to register its product for sale in Thailand, according to a new filing that has been going around social media.
While Tesla hasn’t officially entered the country yet, there are already quite a few Tesla vehicles in Thailand. They have been imported privately by the owners – and that’s a factor that Tesla takes into account when considering entering a new market. If many people are willing to go through the trouble of importing the vehicle, there’s a good chance that there’s a market for its vehicles in the country. The Thai police even bought a fleet of Tesla Model 3 vehicles for police patrol back in 2020, pictured above.
The Thai auto market is more significant than most people would think; over 750,000 cars were sold in the market last year, and it is expected to ramp up to 800,000–900,000 this year. However, most of those vehicles are not in the same price range as Tesla vehicles.
Thailand would be the first Southeast Asian country where Tesla would officially sell its vehicles. Tesla’s map still doesn’t show any planned service centers or Superchargers, which are generally the first sign of the company entering a new market.
Interestingly, Tesla has also registered in Thailand to sell its solar and battery products, which have been limited to the US for the most part.
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